Let the printing industry catch new trains of consumption
The contribution of China's consumption to GDP has already been around 2/3. Various consumer goods have become a bigger and bigger cake, and our printing industry can share food.
And new generations of young people present some new consumer attitudes. For example, they are no longer satisfied with the consumption of the basic material life of the older generation, but are raised to the spiritual level. They emphasize the feeling of consumption and experience. They prefer to personalize and customize consumption. They also like to participate in sex, some of their own hands-on consumption.
We, the printing industry, need to understand these changes and look for opportunities. In particular, personalized, customized consumption is in line with our digital printing of variable data. To adapt to participation, do it yourself, we can consider making semi-finished products. In accordance with the habits they experience, we can consider some of the simple products that they designed on the spot, our on-site production of simple products, and so on.
(Source: China Packaging and Printing Industry Network)
How can print e-commerce go out of the trap? Change the status quo?